The fast-paced technology industry in recent times has seen rapid growth and transformation which has brought about several changes in how brands interact with each other and with customers, how customers find products and shop, and so on. Recent research has shown that up to 8 marketing touchpoints including social media, blog posts, ad banners and others are now required before a lead can be generated today – and up to 13 touchpoints to convert them to paying customers.
These abrupt changes have come to the attention of marketers in the industry, with up to 90 percent of them fine-tuning their digital engagement strategies to accommodate these changes, according to a survey. Brands are also investing more into their digital channels as the total ad spend for brands in 2023 is expected to reach an all time high of $600 billion, according to Oberlo. This is a 10.5 percent increase from figures posted in 2022.
As a result of these changes, the Haelsoft Digital Marketing training Institute is announcing a brand new program in one of the most dynamic fields in digital technology.
Speaking on the launch of this training, Mr. Michael Ezeadichie, the CEO and Founder of Haelsoft Digital Marketing Institute noted that “This detailed program is set up to train established experts and individuals on job-ready digital marketing skills, and how to position themselves to leverage changes in the industry today.”
Through the course, participants will work on up to 5 hands-on projects which will also include real-time scenarios and the use of the latest industry tools including Google AdWords, Analytics, Bing Ads, Facebook Ads, Twitter Ads, Google Trends, and so much more. The training will also entail the complete campaign spectrum, from customer persona development, value proposition, to innovative messaging across Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Customer Relationship Management System (CRM) Email, and so on.
Ultimately, participants will get to engage themselves in campaign tracking, testing, and iteration through A/B testing and analytical analysis.
“As a digital marketing student of Haelsoft Digital Marketing Institute, participants will have access to a community of support that includes committed student advisors, career coaches, and expert mentors in different fields that match our students’ goals and needs.” noted Michael.
Need to enroll in this Digital Marketing training from Haelsoft? Visit their website, or contact info@haelsoft.com.ng today!
About Haelsoft Digital Marketing Institute
Haelsoft is a full-service professional company that offers a series of solutions in digital, technology, operations, strategy, and consulting for businesses of all sizes. We are experts in providing brands with Consumer Insights, Digital Marketing, and Digital Intelligence. Our Digital Marketing Training programs are well renowned and have produced industry experts in numerous fields.
Visit Haelsoft Digital Training Website Here – https://www.haelsoft.com.ng/ Haelsoft Digital Agency Website – https://haelsoft.com/
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