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Friday, April 10, 2015

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SEO Search engine optimization made easy

.com/blogger_img_proxy/The following steps are the fundamental rules to help you build  or improve your website to attain quality SEO (search engine optimization).  Your top priorities should be ; Content, Title, Description and Keywords, which are known as the meta tags followed by selecting the right Domain name and Back Links.    The bells, whistles and fancy graphics in building a good website come last! The reason for this is very simple.  A search engine seeks to place informative style websites in the  top  listing. This means, to get a good search engine index  a website should contain the information/content that a person conducting a search will find as quickly as possible.   When a search engine sends out it's robot/crawler to scan your website to calculate if your website contains what people browsing the web are looking for- it pays no attention to the bells,videos, whistles and graphics but rather the information/content, title, description, keywords, domain name and back links. These are the key factors you must follow in learning how to build a good website that will lead to top search engine placement.
Meta tags:    Meta tags are a websites  Keywords, Title and  Description). Meta tags  are only visible to the search engines and will not be visible to your visitors. They should be typed into the properties section of your website.  If you want to check out the meta tags in someone else's website, you should double right click your mouse on that particular site and then click onto the word :"Source"  the meta tags will then show up. Your meta tags are very important in that when a search engine sends out it's robots to crawl/scan your website, it will read the meta tags to calculate if the information it reads provides a good  description as to what your website is all about.  The information it gathers must correlate  with the content within the website. If all is well, your website should get a good search engine placement.
Domain names:    Selecting the right domain name is one of the  very important factors in getting top search engine placement and more free traffic to your website. This lesson will give you some helpful insight on selecting a domain name that will help you achieve a top search engine listing!  Many people in the website industry will advise you to get a short domain name under seven letters long.  The fact of the matter is;  this is nearly impossible to do today due to the fact that ninety nine point nine percent  of all the good domain names under seven letters are already registered. If you really need to have a short domain name and don't have luck with finding one through registries - you can  check  auction style domain resellers  like Sedo and Snap names to locate some very good under seven letters domain names. You will probably pay a little more, but you may find just the right one for your website.   When the world wide web first started years ago there were many short domain names available, but for today if you can't find just what you're looking for I would suggest the following:  Take the extra effort to select a domain name that describes what your website or service is all about.    Focus on phrases that are highly searchable.   My example is this; Let's go with the idea that your website is about dog training. Most people will select a domain with their own name included or a phrase they may like such as;  Little puppies center or Tom's dog training school, ... The point is, unless you are well known, no one is going to do a Google search for "Tom's dog training school". It would be much better to select a domain name that is made up from words and phrases people normally use when searching for your type of product or service  on the web.   For example; let's say that you live in the state of Rhode Island I would try to find a domain like (RI dog training schools).  The end result will be that your website will attain a top index placement due to the fact that when someone is searching for dog training schools they will more than likely use a phrase as the one mentioned rather than "Tom's' dog training school".
Content :  How to make the best content for your website. I would suggest that you make up your website content with about one hundred and fifty to two hundred words of content per page  describing what your website is all about.   Some people believe that more content is acceptable. This is fine by me as long as you make sure that the keywords and keyword phrases you have selected are within the website content two to three times.  Your content should have a nice flow to it and tell a good story as to what your website is all about.  Basically it must give the reader an easy and informative  understanding as to the  services or products you are offering.  It is also very important that you make sure that the visitor knows where to go next after reading your websites content. The main lesson here is that your content must flow naturally, give the reader a good understanding of what you are offering and have your keywords and keyword phrases within the content two to three times.
Building your meta tags; If you follow the example I have mentioned regarding domain name selection, make sure to use the domain name as the title.  This will definitely put your website in a better position when push comes to shove for search engine placement.   Next, you should make a description for your website. This should be a phrase that provides the best description you can as to what your website is all about. This description should make people want to visit your website. The description usually shows up under the title when someone conducts a search for a product or service.  The description should answer what the person is  looking for. I would strongly suggest that the description phrase should include your main keywords as well as the title.  Keywords: Try to include about twelve keywords that best describe what you website is all about. Your keywords should include your domain name, your title and words or phrases that people will generally search for when seeking to find your type of business.
I know that this can take some thought and good writing skills to do because  the description must flow properly.  If you follow this rule you will greatly improve your meta tag rating as a whole. Proper meta tags are one of the most important factors in getting your website top index into search engine
Back links: How back links work. Back links play an important role in helping your website find a good index into the search engines. How this works is very simple.  Trading back links with a website that has similar but not competing venues means that the person who finds your website will have a connection to other information pertaining to the same venue they are seeking. For example;  let's say that you have a website that provides helpful information on how to fix cars and someone else has a website that sells auto parts.  Even though both websites are in the auto industry they are not competing because each website is not offering the same services.  So  if you trade links with each other,  the search engine robot will find this and see that your linked websites  are providing more precise and informative information to the end user.  So the point is; If you trade links with a website offering products or services that are similar in nature the search engine will take note of this and give you a better index. I would strongly suggest that you stick to the rule of  only trading back  links with other websites that offer similar venues as yours and keep the linking down to under seven. You must remember that it is not quantity of  back links but quality. I would stay clear of the - buy 100 back links for ten dollars offers.  The search engine robots may find this as spam and reject your website all together.
Color, font, graphics:   The general rule is that you want your website visitors to be able to read, follow and understand everything in an easy to understand pleasant format.  As far as colors go, I would suggest that you stay with the blue tones, white tones and green tones.  For most people these colors are considered  comfortable to the eye.  You can experiment with the different shades of the above mentioned so as to find the shades that blend together well for your particular website. You want visitors to stay focused on your message without being distracted by an assortment of wild colors. Keep it simple and you will be safe.  Regarding fonts, I would stay with the most common ones which are;  Arial, Georgia, Courier New  and  Verdana.  I would suggest that you also try to stay away from making a lot of the bold text  in that it tends to take away from the natural flow of your content. Bold is fine for headers but try to keep it to a limit. Regarding graphics - keep it low.  The reason for this is that if you put larger size graphics into your web pages it takes longer for the page to download. Which means potential customers will get frustrated and go on to the next website. In the internet world you are dealing with potential customers from all over the world.  In many countries people do not upgrade their computers as fast as the more modern countries.  The point is, the older style computers do not download graphics as fast as the newer computers.  So, keep your graphics low and make sure that any photos are thumb nail size for fast download.   In today's web design world a lot of attention is being paid to graphics/videos. Because there is so much design technology available, many web designers are placing a great deal of attention on the bells and whistles aspect of websites and not paying attention to the marketing venues.  You may have the most beautiful website with all the bells and whistles but the fact of the matter is;  The bells and whistles will not get you top search engine listing which means free traffic.  In fact, the over doing of bells and whistles will more than likely put your website on page two million!  The search engine robots who decide your websites placement within their search engine are mainly focused on your website content, back links and meta tags which are the keywords, title and description. The top search engine in the world - Google will tell you the very same points I am trying to get across within the pages of this website and worth repeating is: To attract more website visitors and attain a better search engine listing you must follow the rules of good content, good back links and meta tags which are your keywords, title and description.
PayPal Shopping cart  E commerce: How to get paid on line from your customers with Visa, Mastercard, Discover card, American Express...There are many E commerce shopping cart venues to select from when it comes to how you want your customers to pay you after making a purchase on your website. PayPal is one that I use.  I have found  that their system is very easy for both the website owner as well as the customer.  The PayPal system accepts payment from all the major credit cards such as Visa, Mastercard, Discover and American Express as well as allowing the transfer of money from one PayPal account to another.  Once payment is settled, the funds can stay in your PayPal account or be transferred over to your bank account.   The merchant services are very easy to use and you don't need to be a computer genius to get started.  After you open an account at PayPal you can log onto their site and find all the tools and information you will need to set up a payment system on your website.  The ability to make Pay Now buttons is very easy to step through as is the whole merchant service venue.
Website hosting:  Once you have completed building your website it's time to publish it for the world to see. You will now need a web hosting service. A web hosting service is an Internet hosting company that provides service that allows individuals and organizations to make their own website accessible via the World Wide Web. In simple terms;  You need a web hosting company to publish your website onto the internet. The scope of hosting services varies widely. The most basic is web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web "as is" or with little processing. Many Internet service providers (ISPs) offer this service free to their subscribers. The website hosting company  may also provide an interface or control panel for managing the Web server and installing scripts as well as other services like e-mail. For web hosting services I have always used namecheap.com for my web hosting needs.  The services are reliable, easy to use, very reasonably priced and the customer service is very helpful.

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