Applications are ongoing for the 2015
Google Online Marketing Challenge for
Students. The Google Online Marketing
Challenge (GOMC) is an exciting opportunity
for students to experience online marketing
and creating online marketing campaigns
using Google AdWords & Google+ .
As well, students and their professors can
win great prizes. This is a great opportunity
for students in classes such as advertising, e-
commerce, integrated marketing
communication, management information
systems, marketing or new media
technologies. Every year more than 50,000
students compete from more than 100
countries.
The goal for students is to gain practical
knowledge of creating effective online
marketing campaign in Google AdWords.
How it works
Google will provide a US$250 budget for
participating students to develop an online
advertising strategy for a real business or
non-profit organization that has not used
AdWords in the last six months. The
competition is open to all students,
regardless of major, with teams ranging in
size from three to six.
All students must register under a verified
professor/instructor at a higher education
institution. The global winners and their
professor receive a trip to the Google
Headquarters in Mountain View, California
to meet with the AdWords team. Regional
winners and their professor receive a trip to
a regional Google office.
Competition Registration
Professor Registration
Professors register for the Challenge from
October 8, 2014 to April 8, 2015. Once a
professor registers, he or she will get a
confirmation email. Google will verify their
employment at the educational institution.
Verification may vary depending on the
institution.
After verfying professors, the students can
register their team on the Student
Dashboard. Professors will then receive a
notification email from Google to verify their
student teams. Once the professor verifies
(by clicking a link) that the team is associated
with him/her, the AdWords account
information for that team will appear in the
student dashboard.
IMPORTANT:
Please make sure to check the email ‘spam’
folders, as some email software may flag
Online Marketing Challenge emails as spam.
Your registration will be complete in 24-48
hours depending on the successful
verification of your entry details.
Student Registration
Students can register from October 15, 2014
to April 22, 2015. Professors MUST have
registered before students can register their
student teams on the dashboard.
Students
can refer to the registration process below or
see the Competition Guidelines for more
details:
• Form a team and nominate a team
captain.
• Select a business or non-profit
organization.
• Access the Student Dashboard and
register your team and enter your
professor´s email address. Your professor
will receive a notification email to verify
your team.
• After your professor has verified your
team, you create an AdWords account and
enter the 10-digit customer ID into the
student dashboard.
• Meet with your business and write your
Pre-Campaign Report. Once you have
uploaded this to the student dashboard,
you will see a coupon code appear.
• Follow the instructions below to enter
the coupon code and credit your account:
1. Log into your AdWords account.
2. Go to the Billing Tab, and click on
“Billing Preferences”.
3. Select the country, then enter your
contact details, and press continue.
4. Select “Manual Payments”, and where
it asks for an optional “promo code”,
enter the coupon code and press
continue.
5. $250 will immediately be credited to
your account and you’re ready to go!
Application Deadline
Professor registration: 8 April 2015
Student registration: 22 April 2015
For detailed information on the Challenge,
visit registration page.
Google Online Marketing Challenge for
Students. The Google Online Marketing
Challenge (GOMC) is an exciting opportunity
for students to experience online marketing
and creating online marketing campaigns
using Google AdWords & Google+ .
As well, students and their professors can
win great prizes. This is a great opportunity
for students in classes such as advertising, e-
commerce, integrated marketing
communication, management information
systems, marketing or new media
technologies. Every year more than 50,000
students compete from more than 100
countries.
The goal for students is to gain practical
knowledge of creating effective online
marketing campaign in Google AdWords.
How it works
Google will provide a US$250 budget for
participating students to develop an online
advertising strategy for a real business or
non-profit organization that has not used
AdWords in the last six months. The
competition is open to all students,
regardless of major, with teams ranging in
size from three to six.
All students must register under a verified
professor/instructor at a higher education
institution. The global winners and their
professor receive a trip to the Google
Headquarters in Mountain View, California
to meet with the AdWords team. Regional
winners and their professor receive a trip to
a regional Google office.
Competition Registration
Professor Registration
Professors register for the Challenge from
October 8, 2014 to April 8, 2015. Once a
professor registers, he or she will get a
confirmation email. Google will verify their
employment at the educational institution.
Verification may vary depending on the
institution.
After verfying professors, the students can
register their team on the Student
Dashboard. Professors will then receive a
notification email from Google to verify their
student teams. Once the professor verifies
(by clicking a link) that the team is associated
with him/her, the AdWords account
information for that team will appear in the
student dashboard.
IMPORTANT:
Please make sure to check the email ‘spam’
folders, as some email software may flag
Online Marketing Challenge emails as spam.
Your registration will be complete in 24-48
hours depending on the successful
verification of your entry details.
Student Registration
Students can register from October 15, 2014
to April 22, 2015. Professors MUST have
registered before students can register their
student teams on the dashboard.
Students
can refer to the registration process below or
see the Competition Guidelines for more
details:
• Form a team and nominate a team
captain.
• Select a business or non-profit
organization.
• Access the Student Dashboard and
register your team and enter your
professor´s email address. Your professor
will receive a notification email to verify
your team.
• After your professor has verified your
team, you create an AdWords account and
enter the 10-digit customer ID into the
student dashboard.
• Meet with your business and write your
Pre-Campaign Report. Once you have
uploaded this to the student dashboard,
you will see a coupon code appear.
• Follow the instructions below to enter
the coupon code and credit your account:
1. Log into your AdWords account.
2. Go to the Billing Tab, and click on
“Billing Preferences”.
3. Select the country, then enter your
contact details, and press continue.
4. Select “Manual Payments”, and where
it asks for an optional “promo code”,
enter the coupon code and press
continue.
5. $250 will immediately be credited to
your account and you’re ready to go!
Application Deadline
Professor registration: 8 April 2015
Student registration: 22 April 2015
For detailed information on the Challenge,
visit registration page.
