Amazon just added a music streaming
service to its list of benefits for Prime subscribers. Prime Music
features more than one million songs, with unlimited, ad-free listening
at no extra cost to members.
Amazon has now entered the music fray with a crowd of already established competitors like Spotify, Rdio, Pandora, Google Play Music All Access, Apple iTunes Radio and Beats, SoundCloud etc. Pandora has 76 million listeners, but rival Spotify has the largest number of paid subscribers at around 10 million. Amazon could be a major competitor for them due to having approximately 10 million Prime subscribers already.
Like Spotify subscribers, Prime Music user can import songs from their pre-existing music libraries, create their own playlists, and tune into one of the pre-curated playlists. Listeners will get personalized music recommendations based on previous music plays and the songs can be downloaded for offline playback on their mobile devices as well.
Currently, Prime Music does not have a social component like Spotify’s option to link to Facebook. It also doesn’t come with a Spotify-like messaging feature, which allows listeners to share music with other users. Amazon’s streaming service does not offer personalized radio stations either, another Spotify perk. Amazon’s streaming song library is also significantly smaller than Spotify’s 20 million plus.
The move to add music is not unexpected, in fact it’s progressional. The $99-per-year Amazon Prime membership fee already included unlimited streaming service for movies and TV shows, in addition to benefits like free two-day shipping on amazon.com purchases and an e-book borrowing service from the Kindle Lending Library. At $9.99 per month, Spotify will leave a slightly larger dent in your wallet than Amazon’s Prime Music, and you won’t get the other online shopping perks offered by Amazon. So only time will tell if customers will start to waver in their music streaming loyalties.
Amazon has now entered the music fray with a crowd of already established competitors like Spotify, Rdio, Pandora, Google Play Music All Access, Apple iTunes Radio and Beats, SoundCloud etc. Pandora has 76 million listeners, but rival Spotify has the largest number of paid subscribers at around 10 million. Amazon could be a major competitor for them due to having approximately 10 million Prime subscribers already.
Like Spotify subscribers, Prime Music user can import songs from their pre-existing music libraries, create their own playlists, and tune into one of the pre-curated playlists. Listeners will get personalized music recommendations based on previous music plays and the songs can be downloaded for offline playback on their mobile devices as well.
Currently, Prime Music does not have a social component like Spotify’s option to link to Facebook. It also doesn’t come with a Spotify-like messaging feature, which allows listeners to share music with other users. Amazon’s streaming service does not offer personalized radio stations either, another Spotify perk. Amazon’s streaming song library is also significantly smaller than Spotify’s 20 million plus.
The move to add music is not unexpected, in fact it’s progressional. The $99-per-year Amazon Prime membership fee already included unlimited streaming service for movies and TV shows, in addition to benefits like free two-day shipping on amazon.com purchases and an e-book borrowing service from the Kindle Lending Library. At $9.99 per month, Spotify will leave a slightly larger dent in your wallet than Amazon’s Prime Music, and you won’t get the other online shopping perks offered by Amazon. So only time will tell if customers will start to waver in their music streaming loyalties.
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