As the holidays approach, you can expect an increase in smartphone
usage, especially in activity with gaming apps. Each year around this
time, millions of new mobile devices are activated and billions of apps
are downloaded. A recent AdMob study* also revealed that downloading and
playing gaming apps are users’ top priority when getting a new
smartphone, which represents a special opportunity for developers.
A new strategy for game-app developers can help them make the most of this increase in usage. Game developer Izumi Artisan used this strategy to increase his revenue by 60%, and so today we’ll share the details on how he achieved these results.
Step 1) Create a strategy guide for your game and post it on your website
Game guides, strategy manuals, and walk-throughs have become commonplace
for gamers looking to get the edge or just take the easy path through a
tricky section of a game. As a result, numerous third party
game-strategy sites have popped up, and are attracting users in mass
numbers.
This represents a great opportunity for you as a game developer, as you
can create your own strategy or walk-through guide and host it on your
website. There are many examples of successful game guides on the Web
that you can use as a model when creating your own. The guides will vary
in structure and length depending on the format of the game, so we
suggest browsing a few to find the most suitable format. If there are
already third-party guides competing for your users’ attention, try
releasing the “Official” guide to separate yourself from the rest of the
pack.
Step 2) Monetize your new website with AdSense
Creating great content and putting it on the Web is an important step
for those looking to generate income online. To start earning revenue
from your online content you can use AdSense to show highly relevant ads
on your website.
With AdSense, advertisers will bid against each other to show their ads
next to your content. The ads that appear are highly targeted, so
they’re likely to be interesting to your visitors. AdSense also offers a
number of great features including customization options to control the
appearance, placement and type of ads that will show up on your site,
as well as the ability to restrict the subject matter of the ads.
If you’re not already an AdSense publisher, sign up for a free AdSense account.
Step 3) Use house ads in AdMob to drive users to your new website
One of the most difficult pieces of building a successful website is
attracting visitors. As a game developer, you have the benefit of an
existing and engaged audience -- your users. By taking advantage of this
built-in audience you can quickly generate demand for your new web
content...you just have to point them in the right direction.
You can do this by using AdMob’s house ad feature,
which lets you display your own promotions to your users at no cost. By
creating a “house ad” promotion for your new website and displaying it
in an appropriate section of your game (i.e., on the home screen, or
in-between game play, etc.), you can easily generate awareness for your
web content while preserving a good experience for your users. The great
part is, you won’t need to push a new version of your app since the
house ad can be updated directly within the AdMob interface.
Sign up for an AdMob account here. It’s free.
Be sure to make the most of the app usage increase that comes with the
holiday season by trying this strategy. Have these tips worked for you?
Do you have other tips to share? Let us know in the comments!
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