How to Customize a Business Page on Facebook

Basic Settings for Facebook Business Page

Facebook custom page development can be a little bit confusing. When you are on your new page, a series of options appear at the top, side, and in the content of the page. The main body of your new page contains lots of options, most of which should be done after you have set up your site. These options include:

1. Add An Image

This image will show next to your posts when you update your business page. Choose a logo, or friendly face if you do not have a logo that will work well on the site. Never leave this blank -- it is better to use a temporary image than to not have one at all.

2. Invite Your Friends

This option allows you to invite friends on Facebook to view your page. Do this only after you are done customizing your page -- you want them to see it at its best. When you invite friends, the goal is to get them to "Like" your page to give it more branding power. When you get 25 people to "Like" your business page, Facebook allows you to have a custom URL address for the business page. Until you have 25 fans, you have to use the default URL that Facebook creates for your page.
People who "Like" your page are called "Fans." Pages can have unlimited number of fans -- personal profile pages can only have 5,000 "Friends."

3. Tell Your Fans

If you already have Facebook fans or subscribers, you can invite them to also become fans on your new page. Although you can invite fans anytime, it is recommended that you only invite fans once your page has been completely set up. If you invite them to a page in progress they might not become your fan!

4. Post Status Updates

When you are ready to post announcements (updates) use this option. Again, it is recommended you start adding status updates just prior to when you are ready to announce your new page. It is important, however, that you have at least a few updates on your page before you announce it -- this gives visitors something to read and respond to.

5. Promote This Page On Your Website

This step is only recommended after your page has been set up. This option will give you different codes you can put on your website to direct people to your website so they can "Like" it. You do not have to use this tool -- you can also create your own HTML codes, hyperlinks on a website, and, if you use WordPress, there are many free plugins available to help you connect your website with Facebook.

Set Up Your Mobile Phone

This option allows you to set up your mobile phone so that you can upload images and updates form your phone.
Anytime you want to see these options appear again, click on the "Get Started" link in the sidebar on your page (you must be logged into your account.)